I just finished reading an interesting book called Think Better by Tim Hurson. It’s all about how to become more innovative by improving productive thinking. While I was reading this book it really made me think. I started thinking about what motivated me to think about TIGNUM. Sure there was the motivation of my father being sick but clearly, from the beginning, there was more. That "more" for me was the irony that so many people thought that "thinking differently’ just happened. This amazed me and started me down the path to really look at how to help top executives learn to be more innovative, more creative, but most of all better thinkers so they could perform better for longer.
When I met Scott, and we talked about the importance for firefighters to do this under the most stressful situations, I knew we were onto something. Today I realized that the world, and most of our clients, are in one of these "stressful situations". There are huge global challenges, huge business challenges, and huge personal challenges and yet the need for clear, creative, innovative and better thinking has never been higher. Unfortunately, most of the CEO’s and other top executives I meet, still think this happens by chance. They think you either have it or you don’t.
My experience, through TIGNUM, has taught me that nothing can be further from the truth. Everything can be taught! The tipping point is that just because you Learn it doesn’t mean you’ll Do it. Doing it is really the key and that’s what Scott showed me that firefighters do best. They practice their performance mindset on the small calls, doing the simple things, so that when they need them the most they will be second nature. This is the same approach we have taken with teaching our Mindset, Nutrition, Movement and Recovery habits. We ask our clients to practice them everyday so when the pressure really hits, on those really stressful days (which seem to be coming way more frequently), these habits that make them Sustainable High Performers, will be second nature.
When I hear a client say that they didn’t have time to use our high performance strategies I immediately know that here is a client that is leaving their performance and their sustainability, and unfortunately their company’s performance to chance. I can’t remember who said that desperate times require desperate measures but at Tignum we believe that’s a recipe for a disaster. Desperate times (e.g. tough markets, smaller margins, tight competition, high stress, high workloads, etc.) require good habits - Mindset, Nutrition, Movement and Recovery habits!
By Jogi Rippel
CEO // Founder