In today’s crazy and demanding business world we are all struggling with resilience. How can we be more resilient so we can not only weather all of the setbacks, but actually thrive from these setbacks? One of the key elements, identified by Dr. Suzanne Kobasa, of resilience (hardiness) is commitment. Becoming aware of where you get your commitment from is a crucial step to being your best. Your commitment comes from identifying your purpose and meaning. This is found by answering one simple question: Why do you get up in the morning, leave your family (comfortable home), and go to work? You may think this has to be something deeply philanthropic like saving the world but it’s not true. Many people find their meaning in the commitment they have to their team, to their project, to their brand.
My mentor, and brilliant ex-fire chief, Alan Brunacini used to say it perfectly, “Those who know how will always work for those who know why.” When you know “why” you are doing something you suddenly unlock a plethora of “hows” and “whats”. Simon Sinek recently did a great presentation at TED on what makes great people great, great companies great, and great brands great. The key once again was found in a clear understanding and commitment to “why”. I highly recommend that you take a few minutes and watch it.
Over the past 5 years we (Tignum) have changed “how” we deliver our programs many times. The key thing is that we have never wavered or compromised on the “why”. We exist to impact our client’s lives so they can improve their energy, resilience, brain agility, and capacity. This is why we get up every morning and travel anywhere in the world that our client’s need us.
By Scott Peltin
Founder & Chief Performance Officer