Last week I was sitting in the waiting room of my dentist and the only available thing to read was a GQ magazine from last December (not sure what this says about my dentist). One article by Michallis Pantalouris caught my interest. The article was about the meaning of luxury and his definition was unexpected. It said: “Luxury is to do something - for yourself - more than necessary.”
This really got me thinking because what is necessary? Who decides what is necessary for you? Humans often take the path of least resistance, they pick the action with the least effort. Luxury means to do more, which actually requires more of an effort. Maybe it’s taking the nicer but longer way home. Maybe it’s declaring tonight as special and opening a rare bottle of wine. Both of these things are more than necessary and both of these things bring you sincere benefits. Pantalouris gave another great example: “You can put a bulb in a lamp and when you turn the switch on, you get light. But if you put some additional thoughts into the placement of the lamp - turning the switch on doesn’t just bring you light, it brings you beauty.”
At Tignum we talk about Quality of Time. In some ways this could be a luxury because it is definitely about getting more out of the time you have. It’s not just about getting more out of the time you spend, it’s also about giving more so you can make a greater impact. When you are open to this concept of personal luxury, more is possible: more impact, more fun, more heart, more out of life. Unfortunately this “more” can become difficult when your load is high, when you are fatigued, and when there is volatility in your business.
The irony about Quality of Time is that this luxury doesn’t take more hours. The “more’" is an attitude, a thought or a small action that brings you that extra notch of quality for yourself and others. From a Tignum perspective, we clearly can say: Sustainable High Performance is luxury - it’s doing something for yourself - more than necessary - to increase your quality of time and to increase your impact at work and off work.
As always, I would love to hear what you think.
By Jogi Rippel
CEO // Tignum