The world is busy and not getting any less busy. Every day we talk to business leaders and executives about their Sustainable High Performance and they tell us that they often feel like they don't even have time to invest in themselves. The term "invest" is a great one because when I think of investing, I think of the return I get for the investment I make.
As a CEO who works to grow our company and wants to make a huge impact in the world, I am constantly asking myself and my teams, "What is the return on investment you are creating for the time you are spending?" For us, we measure value by impact. This impact may be on a client, it may be on an internal process or project, or it may be on our own personal growth. Keep in mind, the antithesis of impact is too often just being busy. In fact, the story we too often hear from our clients and from ourselves is how busy we are. We want to shift that story to be about the impact we are making.
For us, Sustainable High Performance is really a key to this entire equation. First, the investment I make in myself every day drives the impact I can make everywhere else throughout my day. The choices I make in my Performance Mindset, Performance Nutrition, Performance Movement, and Performance Recovery pay me dividends to not only have more energy (almost interesting), but to be a better decision-maker when it is going to matter most. One of these decisions is constantly, "What value am I driving?" Another key choice that I find is so often missed with too many executives and leaders, is preparation. If time is money, then the overall lack of preparation we see in so many executives and leaders is a budget crisis.
At Tignum, when we look at preparation, we mostly are talking about personal preparation. Answering some key questions is a great start.
_Why am I here?
_What value do I want to add?
_How do I want to be perceived?
_What do I want others to know (about me and about why I’m here)?
_How do I want others to feel (emotions drive memories and lasting change)?
_How can I be more efficient to respect other’s time?
In today’s busy, highly-demanding world, the days of winging it are over. The days where teams and leaders could hang out all night and party and then come into work and wing it during a critical meeting are waning. In some ways, just making ourselves overly busy with stuff is the new hangover. Whenever we as leaders don’t bring our best, we are costing our company and ourselves critical time and money. The truth is that we are all leaders. We are all impacting and influencing everyone around us, and our Sustainable High Performance is critical to the value we drive. I am not perfect in any way (we are all a work in progress), but I have seen it in myself and others that when we become self-aware of the impact we can make when we are at our best, giving energy to those around you, fully prepared and engaged, and part of the solution, there is no way we can ever go back to the subpar alternative.
As you read this, I hope the time you spent was of value to you. As always, I would love to hear what you think.
By Jogi Rippel
Founder & Chief Executive Officer